Stanley 1913

At Stanley 1913, I have worked on packaging for a broad range of product categories. Here, I break down my work among 4 types: (1) Structural Foundations, (2) Complex Structures, (3) Kits, and (4) Brand Expression Through Print + Finish.

Structural Foundations: Simple Boxes, Elevated

Click on image to view TikTok unboxing video

Background:

For this seasonal launch, I worked with Creative & Product Management to develop packaging that is a riff on our standard DTC box. We added a coffee-sleeve inspired sleeve to the box with similar color and finishing details from the product CMF translated to the packaging.

This was a collaboration between myself, Creative, Product Management, and our packaging vendor.

Multi-Component Structures

Click on image to view TikTok unboxing video

Background:

For the Crossbottle, the packaging team was asked to develop elevated packaging to showcase our wearable water bottle which came with a strap. The assembly contained multiple inserts to contain the bottle and boxed strap within the main box. The soft touch finish gave a premium feel to the packaging and the elevated category utilized foil details.

This was a collaboration between myself, Creative, Product Management, and our packaging vendor.

Kits

This next section covers a collection of packaging I designed for Stanley’s 2024 holiday collection gift sets. Due to tight timing, my team made the call to keep design work internal and with factory suppliers (vs our packaging vendor). To keep costs down yet maintain a special holiday feel, I worked with Creative and Product Management to land on a “elegant yet pared back” approach of using plain corrugated board with gold finishes.

The following gallery shows the translation of 3D design to final packaging.